Zineb Kamal is a consultant, researcher, and educator supporting organizations as they navigate digital transformation and the strategic adoption of artificial intelligence. She is the founder of Smarktic, a consultancy dedicated to digital growth and AI integration, and Mindfull Academy, a learning platform focused on digital skills, responsible technology, and future-ready leadership.
 Her research explores how digital platforms—including immersive environments such as Roblox and virtual reality—shape identity, actions, and learning processes among younger generations.
 Her work blends strategic thinking, research insights, and hands-on experience, allowing her to advise companies, institutions, and leaders on building sustainable, ethical, and innovative digital practices.